Users report

The users report estimates unique people using anonymous identifiers such as IP context, device traits, and cookies. It is helpful when teams want to understand audience breadth rather than traffic volume. Because these identifiers are behavior-based instead of account-based, the same person may count as new if they switch devices or clear their cache.

• Use users when you need unique readership rather than total visits.
• Expect some inflation if readers clear storage, use different browsers, or move across devices.
• Interpret the metric as audience reach, not identity certainty.