New users report

New users isolate first-time readers so teams can see whether a page set is still attracting fresh attention.

The new users report focuses on readers who appear for the first time in the selected workspace or page window. It is useful for launches, campaigns, onboarding flows, and content meant to expand audience reach rather than simply re-engage the same group.

Use new users to see whether the content is attracting fresh readership rather than only repeat traffic.
Compare new users with total users to understand the balance of acquisition versus retention.
Expect the number to change when anonymous identifiers reset on the reader side.