Average time on page report

Average time on page is an estimate based on sequential page-view timestamps rather than perfect direct observation. It works best when readers move through multiple tracked pages in sequence. Single-page bounces limit the calculation because there is no following event to close the timing window cleanly.

• Use this report to compare relative reading depth across pages, not as a precise stopwatch.
• Expect bounce-heavy pages to understate time because there is no second event to anchor the calculation.
• Pair average time with page views and reactions before deciding that a page is truly engaging or weak.