Optimal placement for a widget

The best widget placement is usually near the bottom of the page or directly after the content block that represents the decision point. That keeps the analytics surface visible enough to collect reactions and late-page views without distracting readers from the content itself. Consistency matters more than novelty across a large help center or knowledge base.

• Place the widget after the main content or call-to-action zone, where readers naturally decide whether the page helped.
• Avoid burying the widget inside toggles, databases, or layout blocks that are often collapsed or skipped.
• Keep the position consistent across similar page types so the reading flow feels deliberate.